Facebook, Instagram & Google Business Profile management — built for a stucco contractor who wants to dominate locally. Three tiers, no fluff.
| Deliverable | Foundation ($200) | Dominance ($750) | Video Dominance ($1,500) |
|---|---|---|---|
| GMB Posts | 4/mo | 8/mo | 12+/mo |
| FB + IG Posts | 12/mo (3x/wk) | 20/mo (5x/wk) | 30+/mo (daily) |
| Custom Graphics | Yes | Yes | Yes |
| Review Management | Monitoring + responses | + generation strategy | + automated request system |
| On-Site Content Visits | — | 2/month | 4/month (weekly) |
| Time-Lapse Videos | — | 2/month | 4/month (multi-angle) |
| Reels / Short Videos | — | 4/month | 8/month |
| Long-Form YouTube Video | — | — | 1/month (3-5 min) |
| Drone Footage | — | When site permits | Every visit (Part 107) |
| Customer Testimonial Videos | — | Clips | Full interviews |
| Team/BTS Series | — | — | Yes |
| Stories Content | — | Yes | Yes |
| DM/Comment Monitoring | Business hours | Biz hours + evenings | Same-day response |
| Reporting | Monthly summary | Bi-weekly + monthly call | Weekly dashboard + bi-weekly call |
| Content Calendar | — | Yes (you approve) | Yes (2-week lead time) |
| Competitor Monitoring | — | Yes | Yes + gap analysis |
| Lead Attribution | — | — | Yes (which posts drove calls) |
Instagram Reels and Facebook video posts get 10-20x more organic reach than static images. A single time-lapse of a stucco job can reach 5,000-15,000 local people for free.
Homeowners don't understand stucco. Showing the process (prep, scratch coat, brown coat, finish) positions you as the expert. They can't get this from a competitor who only posts finished photos.
A single on-site visit produces: 1 time-lapse, 2-3 Reels, 5-10 photos, 1 before/after carousel, Stories content, GMB photos, and a testimonial clip. That's 2-3 weeks of content from one visit.
When someone searches "stucco contractor near me" and finds your GMB with 50+ reviews, 100+ photos, and weekly posts — they call you, not the guy with 3 reviews and no photos.
1 extra job per year = $5,000-$25,000 revenue on $2,400 spent.
2-10x return
1 extra job every 2 months = $30K-$150K/yr revenue on $9K spent.
3-16x return
1 extra job per month = $60K-$300K/yr revenue on $18K spent.
3-16x return
Conservative: 1 extra job every 3 months on the Dominance package = $5,000-$8,000 revenue on $2,250 spent. That's a 2-3.5x return. Realistic: 1 extra job per month = $5,000-$25,000 revenue on $750 spent. That's a 7-33x return.
The Video Dominance package at $1,500/mo is designed for contractors who want to own their local market. Daily posting + weekly on-site visits + YouTube presence = you become the stucco authority in your area. When someone searches "stucco contractor near me," you're everywhere.
Do NOT share this section with the client. This is for your margin calculation.
| Time | 4-5 hrs/mo |
| Writing captions | ~2 hrs |
| Canva graphics | ~1.5 hrs |
| Scheduling + posting | ~0.5 hr |
| Monitoring + responses | ~1 hr |
| Tools | |
| Canva Pro | $13/mo |
| Buffer/Later (scheduling) | $15/mo |
| Total Cost | ~$110 |
| Your Margin | ~$90 (45%) |
| Time | 12-16 hrs/mo |
| 2 on-site visits (filming) | ~4-6 hrs |
| Video editing (time-lapse + Reels) | ~4-6 hrs |
| Graphics + captions | ~2 hrs |
| Scheduling + monitoring | ~2 hrs |
| Tools | |
| Canva Pro | $13/mo |
| Buffer/Later | $15/mo |
| CapCut (free) or Adobe | $0-55/mo |
| Time-lapse camera (one-time) | $150-300 |
| Gas/travel | $40/mo |
| Total Cost | ~$400-500 |
| Your Margin | ~$250-350 (33-47%) |
| Time | 30-40 hrs/mo |
| 4 on-site visits (filming) | ~8-12 hrs |
| Video editing (time-lapse, Reels, YouTube) | ~10-14 hrs |
| Daily posting + graphics | ~5 hrs |
| Monitoring + strategy calls | ~3-4 hrs |
| Tools | |
| Canva Pro | $13/mo |
| Buffer/Later | $15/mo |
| Adobe Premiere or DaVinci | $0-55/mo |
| Drone (one-time, Part 107 cert) | $300-500 |
| Gas/travel | $80/mo |
| Total Cost | ~$900-1,100 |
| Your Margin | ~$400-600 (27-40%) |
Foundation is your easiest money. 4-5 hours of work for $90 profit. Stack 5-10 of these and you've got $450-$900/mo for ~25-50 hours of work.
Dominance is your sweet spot. Best margin-to-effort ratio. The on-site visits are the only "hard" part — the rest is editing at your desk.
Video Dominance is a grind. 30-40 hours/month is nearly full-time. Only take this if you have help or can batch content. Consider hiring a part-time editor at $15-20/hr to handle the video post-production.
Copy-paste these into an email to your client. Short, no fluff, no over-promising.
Let's hop on a 15-minute call to align on goals, review your current social presence, and pick the right package. No pressure, no hard sell — just a conversation about what makes sense for your business.