Social Media Proposal

Construction & Solutions

Facebook, Instagram & Google Business Profile management — built for a stucco contractor who wants to dominate locally.

Foundation Package
$200/mo
Consistent posting + GMB management. Keep the lights on and build a professional online presence.

Google Business Profile

  • 4 GMB posts per month (offers, tips, project highlights)
  • Review monitoring + response templates
  • Q&A management
  • Photo uploads from your phone (you send, we post)
  • Monthly GBP optimization check

Facebook & Instagram

  • 3 posts per week (12/month)
  • Mix of project photos, tips, before/after, testimonials
  • Custom graphics with your branding
  • Hashtag strategy + location tags
  • Comment/DM monitoring (business hours)

Reporting

  • Monthly summary (reach, engagement, follower growth)

Not Included

  • Video production
  • On-site content capture
  • Paid ad management
Dominance Package
$750/mo
Full content engine with video. Turn every job into a marketing asset that generates leads for months.

Everything in Foundation, plus:

  • 5 posts per week (20/month) across FB + IG
  • 2 on-site visits per month for content capture
  • 2 time-lapse project videos per month
  • 4 Reels/short-form videos per month
  • Before/after carousel posts
  • Stories content (job site, team, behind-the-scenes)
  • Customer testimonial video clips

Video Production

  • Time-lapse setup (camera placement, framing, editing)
  • Process videos (scratch coat, brown coat, finish)
  • Drone footage (if permitted at site)
  • Professional editing with music, text overlays, branding
  • Video optimized for FB/IG Reels + YouTube Shorts

GMB Premium

  • 8 GMB posts per month
  • Review generation strategy (automated ask-after-job texts)
  • Service area + service list optimization
  • Photo/video uploads from every on-site visit

Reporting & Strategy

  • Bi-weekly performance report
  • Monthly 30-min strategy call
  • Content calendar (you approve, we execute)
  • Competitor monitoring (what other stucco guys are posting)

Side-by-Side Comparison

DeliverableFoundation ($200)Dominance ($750)
GMB Posts4/mo8/mo
FB + IG Posts12/mo (3x/week)20/mo (5x/week)
Custom GraphicsYesYes
Review ManagementMonitoring + responsesMonitoring + generation strategy
On-Site Content Visits—2/month
Time-Lapse Videos—2/month
Reels / Short Videos—4/month
Drone Footage—When site permits
Stories Content—Yes
Testimonial Clips—Yes
DM/Comment MonitoringBusiness hoursBusiness hours + evenings
ReportingMonthly summaryBi-weekly + monthly call
Content Calendar—Yes (you approve)
Competitor Monitoring—Yes

Why Video Changes Everything for Contractors

Organic Reach Video Gets 10x More Reach

Instagram Reels and Facebook video posts get 10-20x more organic reach than static images. A single time-lapse of a stucco job can reach 5,000-15,000 local people for free.

Trust Process Videos Build Trust

Homeowners don't understand stucco. Showing the process (prep, scratch coat, brown coat, finish) positions you as the expert. They can't get this from a competitor who only posts finished photos.

Repurpose One Job = 10+ Content Pieces

A single on-site visit produces: 1 time-lapse, 2-3 Reels, 5-10 photos, 1 before/after carousel, Stories content, GMB photos, and a testimonial clip. That's 2-3 weeks of content from one visit.

Leads Social Proof Drives Inbound

When someone searches "stucco contractor near me" and finds your GMB with 50+ reviews, 100+ photos, and weekly posts — they call you, not the guy with 3 reviews and no photos.

The Math (Why $750 Pays for Itself)

One stucco job = $5,000-$25,000

If the Dominance package generates one extra job every 2 months, you're getting a 3-16x return on your $750/mo investment. The time-lapse videos alone can go viral locally — one good Reel can generate 3-5 leads.

Conservative: 1 extra job every 3 months = $5,000-$8,000 revenue on $2,250 spent. That's a 2-3.5x return.

Realistic: 1 extra job per month = $5,000-$25,000 revenue on $750 spent. That's a 7-33x return.

What We Need From You

Foundation Package

  • Access to FB, IG, and GMB accounts
  • Phone photos of completed jobs (send via text or shared album)
  • 30 minutes/month for review/approval
  • Customer names for testimonials (we handle the ask)

Dominance Package

  • Access to FB, IG, and GMB accounts
  • Advance notice of job schedule (so we can plan on-site visits)
  • 30 minutes/month for strategy call
  • Approval on content calendar (we draft, you tweak)
  • Let us set up a time-lapse camera at the job site

Terms

  • No long-term contract. Month-to-month. Cancel anytime with 30 days notice.
  • First month is a trial. If you're not happy, you don't pay for month 2.
  • Content is yours. All photos, videos, and graphics we create belong to you. Cancel and keep everything.
  • Billing: Due on the 1st of each month. We accept Zelle, Venmo, or check.
Ready to Start?

Let's hop on a 15-minute call to align on goals, review your current social presence, and pick the right package. No pressure, no hard sell — just a conversation about what makes sense for your business.

Prepared for Construction & Solutions — Social Media Management Proposal